This post is not going to be as much about photography as the role of media and the internet in the “industry” (let’s call it industry although I don’t really like the concept.)
Internet and the media increases the possibilities to be known and “discovered”, it gives you the opportunity to be in touch with someone right at the other side of the world. This is a concept we have understood and accepted in our daily life pretty well. Nowadays, there are no limits regarding distance and communication. On the one hand we get information much faster and in abundance. We can click on a link and get to someone’s website, see his/her pictures/paintings/work and, if we like them, contact the artist. We can even talk directly with a few words and a “@name” with someone “famous”. Let’s put this way, The Lonely Walkers was created with that idea and purpose. A community for photographers and writers to tell their vision of the world.
But the internet is not just a source of limitless inspiration, it’s a tool for many photographers to promote themselves, get in touch with possible colleagues and with future clients. The internet is our business card, our phone number, our office and our portfolio. Some people in the industry is thinking and creating new possibilities to use and to find them useful. Let’s face it! Apple launched iPad not really knowing what it was for… and people, in different fields, found its utility and created its applications. Let’s look at this whole new generation of possibilities. One of them come from the amazing people of CreativeLive. This community creates online workshops that can be attended from all around the world, people from all levels, focusing either on photography, posing, editing, photoshop/lightroom, websites, etc.
This weekend I attended the workshop “building your wedding photography business” with the fabulous Jasmine Star. Jasmine had already worked with the CreativeLive guys when, back in August 2010, did a 5 day workshop shooting a wedding live. Ok… all this seems so cool and great, but, have you read what I’ve just said? Attending a workshop live online listening to a professional photographer, being able to talk to her almost directly… it seems crazy to me! This is happening, this is how the new generation of possibilities for artists (and almost any professional I’d dare say) is changing, without limits and for free. We should not get stuck in the old tradition of just having a website and showing our special and unique work but interact with other people, from any field, who may enrich our work… it will, socially speaking. Aren’t we meeting amazing and interesting people through this website?! I am!
An artist is an artist no matter how many websites he/she has or how many facebook contacts or twitter followers… the artist is the essence, the person. Sometimes we forget that concept and remain jealous of our work and we fear sharing it with other professionals. That should disappear because we can all enrich our work. This is just a tool to promote ourselves in a world where everybody wants it.
How do you move/interact in the new media world?! And how do you respond to others?